Contact Glenn Chamberlin at glenn@bozone.com or 406-586-6730 for Advertising information.
There are many benefits to advertising in college newspapers. Combining the ability of a broad campaign with a more targeted program, college newspapers offer the flexibility to accomplish multiple marketing goals.
Audience and Reach
One of the biggest advantages of newspaper advertising is that the newspaper reader demographic embodies a wide range of consumers. According to Mansi Media, newspapers attract readers of all ages – 58.2% of adults 18-34, 71.8% of adults 35 or older and 76.2% of adults 55 or older. Newspapers also offer the broadest reach of any mass medium. In fact, an average issue of a daily newspaper reaches more adults than an average half-hour of prime-time television.[1]
While college student newspapers have a much smaller age range, it is clear that people between the ages 18-34 still read print placements. The College newspaper is available on campus and various locations around town, so it is a great medium to hit a broad cross section of the student market.
Targeting
One of the primary benefits of college student newspaper advertising is that newspaper offers a way to target a particular audience.
Affordability
Another selling point for college newspaper advertising is the fact that newspaper campaigns can be tailored to any budget. For example, this traditional medium offers a variety of ad sizes to fit your budget ad goals, from a one-column-inch ad to full-page ads. Furthermore, newspaper advertising is typically less expensive than TV and internet advertising.
College newspaper advertising placements is great if you are targeting 18-21 year olds. By focusing on the student publication, your ad will more likely be seen by college students.
Flexibility & Timeliness
Newspapers offer enormous flexibility in content and frequency. Unlike most other forms of media, newspapers allow the advertiser to develop an ad in any size. Additionally, you can easily schedule a campaign around your key selling cycle with newspaper advertising.
While the college student newspapers runs only weekly, you can still time your desired placements around key events and special issues like Bobcat Game Day publications.
Impact and Effectiveness
Newspaper advertising has proven to be consistently effective over time. Regular weekly sections offer opportunities to target like-minded readers in an environment that supports your message. For instance, imagine that you are an athletic wear company interested in advertising to a local college. You could have the ad placed in the sports section, which is where your target demographic would most likely be tuned in to. In addition to this, newspaper inserts, on average, are kept in homes for 3 or more days (62 percent keep them 3 or more days).[2]
College student newspapers also have the added benefit of a high pass along readership. Students tend to read the issue and then leave a copy in a classroom or a common area, where another student will pick it up. This increases the overall reach of a campaign.
OnCampus Advertising specializes in college student newspaper advertising and is skilled in creating tailor made media campaigns based on the needs of your business.
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